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Top 10 des meilleurs animations UI 2012

Screen Shot 2013-01-06 at 6.12.24 PM

Très inspirant tout ça !!!
source : beautifulpixels.com

Best product of 2012, UX Tends, Marketing +

The Best Product of 2012: The Philips Hue LED Lighting System

http://www.forbes.com/sites/sethporges/2012/12/28/the-best-product-of-2012-the-philips-hue-led-lighting-system/

So what exactly makes the Hue the single best product of the year? Let’s put it all into context. Folks love to complain about the problems of energy efficient bulbs—the lighting is ugly, the product is ugly, they make everybody look ugly. The Hue doesn’t just neutralize these issues (it’s quite easy to find a color on the spectrum that matches your old incandescent’s yellow glow)—it also gives you so many bonus perks that it’s not an exaggeration to call it a paradigm-shifting jump in the way we light our homes

 


 

The Top 5 Website UX Trends of 2012
http://uxmag.com/articles/the-top-5-website-ux-trends-of-2012

 

4. The Death of Web 2.0 Aesthetics

image

We’ve noticed a return to basics in visual design trends. A flat, clean, minimalist aesthetic with a focus on typography and information hierarchy has replaced the big, bright, juicy days of Web 2.0. A lot of websites and apps are even ditching graphical background images for pure CSS styles in order ensure a compelling experience across devices and resolutions. Our favorite recent visual designs includeBasecampDropbox, and the Smashing Magazine redesign.

 


 

Tout savoir sur la stratégie publicitaire de Facebook – TRIBUNE – DOC NEWS
http://www.docnews.fr/actualites/tribune,tout-savoir-sur-strategie-publicitaire-facebook,35,11161.html

n’oublions pas que ce que recherche l’internaute sur Facebook, c’est d’abord de parler de lui et de consulter le flux d’activités de ses amis

 

Plus vous aurez de personnes qui commenteront et qui likeront votre statut (le ratio entre les commentaires et likes est de 5 c’est-à-dire que dans l’algorithme de Facebook 1 commentaire équivaudrait à 5 likes

 


 

The top 12 tech stories of 2012
http://www.cnn.com/2012/12/27/tech/web/top-tech-stories-2012/index.html

The iPad Mini proved especially notable because Apple’s late CEO, Steve Jobs, famously stated a 7-inch tablet would never make it in the market because it was “too big to compete with a smartphone; too small to compete with an iPad.” This may have been one of those rare cases in which Jobs was wrong.

 

 


 

What Is The Worst Technology Trend of 2012?
http://www.forbes.com/sites/sethporges/2012/12/29/what-is-the-worst-technology-trend-of-2012/

 

Seriously: Test drive a new car with a high-priced infotainment system and ask yourself if it would ever make it out of the labs at Apple or Samsung. Simple tasks such as browsing through radio stations (remember when you could just turn the “Tuning” dial?) are often pushed behind four or five menu levels.

All I want: A return to the beautiful and simple dials that long allowed drivers to change the station or volume without staring at a screen. And I’m sure I’m not alone.

 


 

2013 Food Trends Get Technical, Sustainable & Healthy
http://www.forbes.com/sites/daniellegould/2012/12/28/2013-food-trends-get-technical-sustainable-healthy/

 

  • Massive Health launched the Eatery, an iPhone app that helps users track and analyze their eating patterns to better understand their strengths, weaknesses and the best places to make changes in their diet. In just 5 months, users from 50 countries contributed over 7.68 million food ratings
  • Nutritionix launched a suite of tools that allow restaurants and food brands to organize and publish their nutritional data. They also announced plans to release an API for developers. At the time of our interview, the company had over 150 developers on their API waiting list.
  • Maya Design launched Maya Food Oasis, a virtual grocery marketplace to improve access to healthy and affordable food in food deserts. Sanofi Aventis provided the company with funding after they presented at the Health Data Initiative. Sanofi is also committed to supporting the next generation of diabetes prevention and management technologies, while also reinvigorating their business model, through its Data Design Diabetes competition.

 


 

The Year of Doom For Microsoft, Google and Apple
http://www.forbes.com/sites/haydnshaughnessy/2012/12/28/the-year-of-doom-for-microsoft-google-and-apple/

 

Microsoft is doomed because Office is being usurped by Google docs .

Apple is doomed because it has become conservative, opting for stable options instead of disruptive ones.

Google is doomed because of mobile and the arrival of peak search, And by the way Facebook will also decline because of the sudden rise of mobile.

 


 

6 Email Tests That Matter More Than Your Subject Line
http://blog.hubspot.com/blog/tabid/6307/bid/33966/6-Email-Tests-That-Matter-More-Than-Your-Subject-Line.aspx

 

In fact, MarketingSherpa’s email survey found that subject lines are still the most commonly tested element in email marketing. Meaning that those few words that get your subscribers to open your emails and see your wonderful offers are what marketers focus on most in their attempts to optimize their email marketing. And while I’m sure this strategy can end up getting you the most tested, optimized subject line that will ever reach an inbox, the impact of these tests are minimal compared to all the other things an email marketer could be testing.

 

So … are you ready to run some big, exciting tests? Time to think big!

 

Prédictions, Mobile, gaming, tech resolution & cie

10 Predictions For The Mobile Industry In 2013

http://www.forbes.com/sites/parmyolson/2013/01/02/10-predictions-for-the-mobile-industry-in-2013/

Today the smartest machine in many homes, besides a desktop computer or laptop, is a smartphone. Everything else from the TV to the toaster, are dumb by comparison. But that’s changing, as more devices are enabled with wireless connectivity as per prediction No. 4. The smartphone is also becoming the hub for them all — used to turn off the lights or control the temperature of a house. More devices will go mobile, augmenting the very definition of the term, and the smartphone will become increasingly important as the “mothership” that controls them all.

 

Iconic devices have replaced logos as the primary representations of brand identity.

 


 

16 Smart Resolutions for Better Marketing in 2013
http://blog.hubspot.com/blog/tabid/6307/bid/33991/16-Smart-Resolutions-for-Better-Marketing-in-2013.aspx

 


 

3 Principles For The Future Of Gaming, From A Google Game Designer
http://www.fastcodesign.com/1671517/3-principles-for-the-future-of-gaming-from-a-google-game-designer

Last month, Google unveiled its first mobile game, an ambitious, experimental thing called Ingress. The experience hinges on the narrative that an exotic energy has been discovered on Earth, and two factions, the Enlightened and the Resistance, are respectively scrambling to cultivate it and/or suppress it. It’s kind of boilerplate sci-fi, but the novelty lies in the way the game is played: After players choose their allegiance, they’re tasked with going out into the real world and visiting various destinations to claim territory for their squad. It’s something like what you’d get if you threw geocaching, World of Warcraft, and J.J. Abrams in a blender—a massive multiplayer experience that transpires not in a virtual world but in a slightly warped version of our own.

 

 


 

Tech in 2013: Five things to watch
http://www.cnn.com/2013/01/01/opinion/patel-2013-tech-trends/index.html

Powerful mobile devices connected to broadband-speed cell networks are now an everyday reality, and it’s going to take more than a bigger screen or faster processor to make an impact this year. Think of 2013 as the year of refinement and reckoning

 


 

8 visions d’un futur constitué de robots
http://www.vincentabry.com/8-visions-dun-futur-constitue-de-robots-20112

 


 

Six tech resolutions for 2013
http://www.cnn.com/2013/01/01/tech/web/tech-resolutions-2013/index.html

Pick up a language, learn how to code at Codeacademy or just be inspired by the best Ted Talks. Apple’s iTunes U is stocked with videos and podcasts of classes, as well as supporting materials like worksheets and ebooks. You can access them from a computer or download the ITunes U iPad or iPhone app. TheYouTube Education channel has instructional videos on math, business, language and the other usual suspects, including fun experiments you can try at home. Check out the Spangler Science channel and prepare to simultaneously mess with and impress your kids.

 


 

Gestures as a New Dimension in Mobile Design – The Industry
http://theindustry.cc/2012/12/05/gestures-as-a-new-dimension-in-mobile-design/

 

Clear

Clear is unique in the fact that essentially every piece of the app is based around gestures. Besides a few settings, everything is created and deleted with the use of simple, yet efficient motions. Please correct me if I’m wrong, but before Clear, I don’t think there was an application that was designed specifically for a gesture based UX.

 

 


 

Lose Something? These Tiny Stickers Will Find It
http://mashable.com/2012/12/05/sticknfind-tracking-stickers/

A group of developers created a series of Bluetooth-powered stickers that track down the objects you’re most likely to misplace. The StickNFind stickers are about the size of a U.S. quarter and sync with a smartphone app. They have a range of about 100 feet and a battery life that reportedly lasts almost a year.

 


 

Loren Brichter: Designs on the future of iOS apps — Apple News, Tips and Reviews
http://gigaom.com/apple/loren-brichter-designs-on-the-future-of-ios-apps/

 


 

 

Il parle ensuite du terme “design” et de sa signification «C’est un mot qui a fini par vouloir dire tellement de choses qu’il ne veut plus rien dire. Nous ne parlons pas véritablement de design, nous parlons de développer des idées et de fabriquer des produits […] Notre objectif est d’essayer d’apporter de l’ordre et de la simplicité à des problèmes incroyablement complexes, de manière à ce que vous ne vous rendiez pas compte de la solution offerte, que vous n’ayez pas conscience de la difficulté qui se posait et qui fut finalement réglée».

«La simplicité ne signifie pas l’absence de désordre, celle-ci en est simplement une conséquence. La simplicité désigne essentiellement l’ambition et la situation d’un objet et d’un produit. L’absence de désordre signifie simplement qu’il n’y a pas de fouillis. Mais ce n’est pas ça la simplicité. La quête de la simplicité doit s’immiscer à chaque niveau du processus. C’est véritablement fondamental».

 

Dans un certain nombre d’occasions, nous avons fait preuve d’honnêteté envers nous-mêmes et nous nous sommes dit “ce n’est pas assez bon, il faut qu’on s’arrête. Et c’est très difficile.» Malheureusement, Ive n’a pas illustré ces explications par des exemples concrets, mais il a insisté sur le fait que de savoir dire non ou stopper des projets représentait une part importante de son travail.

 


À la base, il s’agit de donner une consistance à ce qui n’est parfois qu’une étincelle : «Alors que nous sommes assis ici, en ce moment, l’idée n’existe pas. Et puis vous pouvez avoir cette pensée à peine formée, et tout à coup quelque chose existe bel et bien. Alors que cette pensée, qui est si timide et si fragile prend la forme d’une discussion dans laquelle vous essayez de donner un corps, par les mots, à cette pensée. En règle générale ce qui se passe, c’est une conversation entre deux personnes. Et puis vous commencez à dessiner pour essayer de décrire et de développer cette idée fragile. Puis, une chose remarquable se produit au moment où vous fabriquez le premier objet, ce moment où vous donnez réellement une forme et une dimension à l’idée. Dans l’ensemble du processus, c’est le vrai moment où la transition est la plus importante et où soudain vous pouvez associer plusieurs personnes. Ça suscite de l’intérêt et cela peut galvaniser un groupe de personnes, ce qui est très fort».

 


 

12 Buzzwords You’ll Hear in 2013
http://mashable.com/2012/12/31/buzzwords-2013/

 

  • Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.”

 

Loren Brichter: Designs on the future of iOS apps — Apple News, Tips and Reviews
http://gigaom.com/apple/loren-brichter-designs-on-the-future-of-ios-apps/

 


 

Why skeuomorphism isn’t dead at Apple

All this talk of the skeuomorphic design philosophy favored by Steve Jobs will be following Forstall out the door is too simplistic and wrong, he said. Skeuomorphism is much more than visual — like the “linen” background texture on the iPhone or the gradients applied to the new iTunes icon. There’s also the skeuomorphic animations in an OS: page turns, slide to unlock, etc.

“I don’t think skeuomorphism is bad at all. We need that [animations] to interact with devices in a human way. Gaudy textures are just a visual design problem … I hope they tone it down.”

Marketing Facebook, 20 Trends, GoogleNow et cie

 

Faut-il continuer à faire du marketing sur Facebook ?
http://www.presse-citron.net/faut-il-continuer-a-faire-du-marketing-sur-facebook

 

Vous n’êtes pas propriétaire de votre compte Facebook

Les règles de Facebook sont claires : on n’est pas propriétaire de sa Page. C’est un espace que Facebook met à disposition en fixant ses règles. Investir tout son budget dans Facebook c’est comme construire votre maison sur un terrain qui ne nous appartient pas avec un propriétaire qui change d’avis et de règle sans vous prévenir. Récemment une page Facebook de 800 000 fans a été fermée sans que Facebook n’en donne la raison. Ce n’est pas le premier cas, d’autres clients l’ont vécu en France. Être trop dépendant de Facebook, c’est prendre le risque d’une fermeture et d’une forte chute conséquente du trafic du site. Ne pas oublier que si le cas se produit, Facebook n’a pas de centre d’appel.

 

 


 

 

Smartphones have always had a thriving accessory market, from covers to keyboards, but smart accessories are more than just accessories with sensors. They herald the establishment of smartphones as the primary computing and connectivity hub linking people to the network. Beyond 2013, our phones will be the center of a sensor network around our bodies, offices, homes, and cars, and eventually the very cities and spaces we live in. But in 2013, we will take the first step in this journey with smart accessories.

 


 

Higher education: our MP3 is the mooc
http://m.guardian.co.uk/education/2012/dec/17/moocs-higher-education-transformation

The people in the music industry weren’t stupid, of course. They just couldn’t imagine that the old way of doing things might fail. Yet things did fail, in large part because, after Napster, the industry’s insistence that digital distribution be as expensive and inconvenient as a trip to the record store suddenly struck millions of people as a completely terrible idea

 


 

Don’t Confuse Engagement with User Experience – Michael Schrage – Harvard Business Review
http://blogs.hbr.org/schrage/2012/12/dont-confuse-engagement-with-u.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date

 

I’d argue that driving such engagement is at the core of Apple’s user experience design sensibility. By contrast, engagement is what Android’s UX designs enable. The difference between “driven” and “enabled” goes a long way in explaining the “utilization gaps” the statistics identify. Put another way, Apple’s UX metric seems to encourage ROE — Return on Engagement — where Android emphasizes ease-of-use and opportunity. More vulgarly, Apple is an “active invitation” where Android offers a more “passive menu.”

 

The mystery shouldn’t be a mystery: Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement. While it’s completely understandable why designers, product managers and marketers might conflate them, reality suggests that a great user experience doesn’t necessarily generate engagement any more than meaningful engagement inherently assures a great user experience.

 


Google Now bientôt dans Google Chrome ?
http://www.presse-citron.net/google-now-bientot-dans-google-chrome

Rappelons que Google Now est un assistant prédictif qui pousse diverses informations en temps réel, géolocalisées et calculées en fonction du contexte, sur l’écran du smartphone ou de la tablette Android. Cette fonctionnalité, gratuite, est particulièrement puissante et pertinente. Un exemple d’utilisation : vous avez un rendez-vous à 15h, Google Now vous prévient à l’avance en fonction du temps qu’il vous faudra pour vous rendre à ce rendez-vous, en prenant an compte plusieurs paramètres, comme la distance qui vous sépare de celui-ci (géolocalisation) mais également les conditions de circulation. Pour l’utiliser fréquemment sur ma Nexus 7, je peux affirmer que Google Now est bluffant de précision et peut vite devenir un compagnon dont a du mal à se passer.

 


 

7 Ways Augmented Reality Will Improve Your Life
http://mashable.com/2012/12/19/augmented-reality-city/

Confused about what augmented reality is? In short, it’s a way to use technology to redefine space, and it places a virtual layer over the world with geographic specificity ensuring a good fit. Check out the video below — in real life, the woman is holding what appears to be a simple box of LEGOs. But when seen through an AR viewer, the box comes to life, serving as a platform for a beautiful carousel. It’s not that you’re imagining things — AR uses computer animation to bring objects to life.

 


 

Deux firmes en stratégies numériques et un auteur lancent une maison d’édition
http://www2.infopresse.com/blogs/actualites/archive/2012/12/20/article-41214.aspx


jeudi, 20 décembre 2012

Deux firmes en stratégies numériques et un auteur lancent une maison d’édition

Substance stratégies numériques, l’Agence de développement internet et l’auteur Benoit Gignac ont fondé Les Éditions numériques À Temps perdu.

Créée pour favoriser la production d’ouvrages en mode numérique, la nouvelle maison entend publier sur le web toute forme d’ouvrage de littérature générale dans la mesure où le tout est compatible et adapté aux technologies modernes de publication.

Le premier livre à y être lancé est Les enquêtes du sergent-détective Maurice Leblanc, de Benoit Gignac. Il s’agit d’une série policière se déroulant des années 70 à aujourd’hui et mettant en vedette l’inspecteur Maurice Leblanc, policier de réputation au Service des enquêtes spécialisées de la Police de Montréal et amateur d’horticulture.

«Benoit Gignac s’est présenté à nous dans le but d’offrir des romans de gare “réinventés”, explique Guillaume Brunet, associé de Substance et des Éditions numériques À Temps perdu. Nous avons sauté sur l’occasion, car nous croyons que le format numérique était tout à fait approprié à cette formule. Il s’agit de livres divertissants et faciles à lire, qu’on peut acheter sur tablette ou téléphone à très bon prix, puis terminer après seulement quelques heures passées en transport en commun, par exempl

Pour ajouter à l’expérience de ce premier ouvrage, une page Facebook permet aux lecteurs d’entretenir une conversation en ligne avec l’inspecteur Leblanc.

 


 

La montée en puissance des offres pour les entreprises sur les réseaux sociaux
http://www.mediassociaux.fr/2012/12/11/la-montee-en-puissance-des-offres-pour-les-entreprises-sur-les-reseaux-sociaux/

 

Car oui, monétiser un service comme ceux présentés nécessitent par passer par plusieurs étapes préalables :

  • Etape 1 : se faire connaître et toucher une première base d’utilisateurs captifs
  • Etape 2 : développer son audience rapidement pour rendre “dépendant” des utilisateurs
  • Etape 3 : lancer des fonctionnalités pour les entreprises pour commencer à mieux gérer celles qui sont présentes
  • Etape 4 : déploiement de fonctionnalités plus riches pour les entreprises pour faire face à un engouement
  • Etape 4bis : tests de monétisation via des fonctionnalités prémium
  • Etape 5 : monétisation avancée grâce à des entreprises “dépendantes du service

 


 

Endurance in business is not about perfection, but something much bigger and deeper. It’s about connection—okay, maybe a relationship—and showing respect for it. That’s what loyal customers ultimately crave.

Here’s my definition, forged from the fires of Mount Doom: A great brand is a bond between buyer and seller so strong that it compels voluntary consumption of an underwhelming product.

 


 

YouTube veut créer de nouvelles idoles
http://journalmetro.com/culture/210894/youtube-veut-creer-de-nouvelles-idoles/

«C’est notre propre émission de téléréalité compétitive, et elle ne sera pas encadrée par les règles des médias traditionnels. Nous pourrons ainsi être aussi audacieux que nous le souhaiterons», a conclu M. Morenstein.

 


 

Can The Instagram Brand Recover? – Forbes
http://www.forbes.com/sites/ciocentral/2012/12/26/can-the-instagram-brand-recover/

Within a few days, the company had reverted back to its original terms in an attempt to save face. The question now is whether or not they’ve mortally damaged their brand.

 


 

The Future Of The Web: The Case For Responsive Design
http://www.forbes.com/sites/ericsavitz/2012/12/27/the-future-of-the-web-the-case-for-responsive-design/

Van Vuuren argues that the responsive approach does not take “mobile context” into account. Yet, a simple search returns many excellent examples of responsive design achieving success in a mobile context. Men’s fashion retailer, IndoChino.com’s mobile commerce website demonstrates that something as complex as shopping online for a tailored suit – from custom measurements and fabric selection – can be graceful, easy and intuitive on a responsive site. Sony.com is responsive. So too is Disney.com. President Obama’s re-election campaign raised $250-million via a responsive website.

 


 

 

Prédictions 2013, Tim Cook, Windows8 et cie

“Hightlight” de mes lectures de vacances !!!

 


Time Magazine Profiles Tim Cook As Runner-Up For Person Of The Year

http://www.cultofmac.com/206945/time-magazine-profiles-tim-cook-as-runner-up-for-person-of-the-year/

I LOVE THIS QUOTE :

“The thing about it is, when you love what you do, you don’t really think of it as work. It’s what you do. And that’s the good fortune of where I find myself.

 

Make sure to check out the full profile over at TIME. It’s a great read.

 

While much of the content in TIME’s profile has already been covered in Businessweek’s extensive interview and NBC Rock Center’s segment,

 

Cook does have a few things in common with Jobs. He’s a workaholic, and not of the recovering kind. He wakes up at 3:45 every morning (“Yes, every morning”), does e-mail for an hour, stealing a march on those lazy East Coasters three time zones ahead of him, then goes to the gym, then Starbucks (for more e-mail), then work. “The thing about it is, when you love what you do, you don’t really think of it as work. It’s what you do. And that’s the good fortune of where I find myself.”

 


 

Mes 13 prédictions pour 2013

http://www.fredcavazza.net/2012/12/27/mes-13-predictions-pour-2013/

 

13/ La donnée devient la matière première des marketeurs

Il y a quelques années, le rôle des marketeurs se restreignait à l’acquisition de trafic et à la collecte d’adresses email. Puis ils se sont intéressés aux fans et aux conversations. Aujourd’hui, les préoccupations des marketeurs semblent s’être déplacées vers des domaines plus rationnels (Du recentrage nécessaire du marketing sur la connaissance client et la compréhension du marché), une très bonne chose, car cet éparpillement ne présageait rien de bon. Avec la masse colossale de données disponibles, les marketeurs vont avoir fort à faire pour les collecter, les structurer et en extraire des enseignements pertinents. Je suis ainsi persuadé que les marketeurs vont devoir s’équiper très vite enData Management Systems pour pouvoir gérer (par analogie avec les Content Management Systems).

Action à prévoir : Cartographiez les sources et flux de données des différents métiers en rapport avec les données (DSI, CRM, ventes…) et définissez de façon claire et précise les responsabilités et domaines de compétence de chacun.

-

Voilà, ceci clôture mes prédictions pour 2013, je vous donne donc rendez-vous en fin d’année prochaine pour faire le point sur celles qui se sont réalisées ou non.

12/ Le scandale du taux d’engagement

J’ai déjà eu de nombreuses occasions d’aborder la difficulté de pérenniser la présence d’une marque sur Facebook (Facebook est comme un restaurant). Le problème est que plus on avance dans le temps et moins les marques se posent de questions, elles cherchent simplement à accumuler toujours plus de fans. OK, mais qu’est-ce qu’un fan : un membre engagé ? D’accord… mais que signifie “engager un membre ou un fan” ? C’est une question qui fait mal, à laquelle les agences spécialisées ne veulent pas répondre, car elles se retrouveraient dans une situation très délicate vis-à-vis de leurs clients. Pourtant le problème demeure toujours le même : comment exister sur Facebook face à des marques surpuissantes et fidéliser des membres dans un contexte où règne la superficialité ? Je ne remets pas en cause la capacité des community managers à sortir des vannes rigolotes ou des photos sympas, mais est-ce réellement ce dont votre marque a besoin ? (cf. Facebook is Waste of Time for Advertisers). Je sais bien qu’on n’attrape pas des mouches avec du vinaigre, mais pendant combien de temps allons-nous continuer à nous mentir avec ces histoires de taux d’engagement ? La vérité que personne ne veut entendre est qu’une “communauté” sur Facebook est comme une statue de glace : le nombre d’internautes que vous allez effectivement pouvoir toucher peut s’effondrer en moins d’une semaine, et les quelques membres qui vont être exposé à votre message n’ont que peu de chance de le remarquer ou d’y réagir tant le contexte ne s’y prête pas. 2013 va être une année très douloureuse, car la prise de conscience de la fragilité du modèle d’engagement sur Facebook va en faire grincer des dents plus d’un. Mais ce n’est pas faute de vous avoir prévenu…

Action à prévoir : Définissez une architecture communautaire et sociale viable pour vous extraire de la dépendance à Facebook.

 

10/ Le rôle central de l’expérience utilisateur

Avec l’avènement des médias sociaux et des terminaux mobiles, ainsi que toutes les nouvelles modalités d’interaction qui sont encore à définir, les points de contact entre une marque et ses clients ont beaucoup évolué et vont être complètement transformés dans les prochaines années. Il me semble donc essentiel de profiter de ce nouveau paradigme de marché pour faire le point sur ce qu’est censé être une journée type pour un client lambda. C’est là où les customer journey map prennent leur importance et permettent de formaliser une vision d’ensemble des interactions avec les clients (La conception d’expérience utilisateur est une discipline, pas une notion). Plus que le prix ou l’esthétisme, les clients sont avant tout à la recherche d’expériences plaisantes et socialement valorisantes, à vous d’en imaginer les contours.

Action à prévoir : Organisez une session de réflexion interne pour formaliser votre customer journey map.

 


 

2013 and The Evolution of Crowdfunding

http://www.forbes.com/sites/ryancaldbeck/2012/12/26/2013-and-the-evolution-of-crowdfunding/

By refunding money like POP did, I believe the company’s 1,000 donors are actually more likely to crowdfund again than if POP either delivered a product with significant delays, delivered a product consumers didn’t want, or simply could not deliver a product. Donation and equity based crowdfunding, like angel investing, is inherently risky—if it was not risky than those who seek crowdfunding would be able to raise money via bank loans or traditional financing mechanisms.

 


 

The Problem With Windows 8
http://mashable.com/2012/12/26/windows-8-problem/

 

To be fair, those machines were designed to be laptops first and tablets as a supplementary function, but then we’re back to: Why make the jump to Windows 8 when Windows 7 provides a good enough experience on that score? You can save money by just sticking with your current PC (or buying an ultra-cheap one) and buying, say, a $199 Google Nexus 7 if you want a tablet experience.

 


 

Science Fiction Dreams That Came True in 2012
http://mashable.com/2012/12/26/science-fiction-true/

As a longtime reader of science fiction, it’s always interesting to see how the visions of writers eventually become real. Take Arthur C. Clarke’s letter to Wireless World in 1945, which details the geostationary communications satellite network everyone uses today. The satellites are in what is called the “Clarke Orbit.” And Isaac Asimov wrote frequently about humanoid robots, which are becoming more common in research labs — although we have yet to see R. Daneel Olivaw from Asimov’s Robot series.

 


 

Tim Cook Explains Why Scott Forstall Had to Go
http://mashable.com/2012/12/06/tim-cook-scott-forstall/

 

“So how do we keep doing that and keep taking it to an even higher level? You have to be an A-plus at collaboration. And so the changes that we made get us to a whole new level of collaboration. We’ve got services all in one place, and the guy that’s running that has incredible skills in services, has an incredible track record, and I’m confident will do fantastic things.”

 

What I see, for me, is that some of these are confusing, multiple OSes with multiple UIs [user interfaces]. They steer away from simplicity. We think the customer wants all the clutter removed. We want the customer to be at the center of everything. I think when you start toggling back and forth between OSes and UIs, etc., I don’t think that’s what customers are looking for. I think that customers want tablet-optimized apps. You know, we have 275,000-plus apps that have been optimized for the tablet. If you just stretch out a smartphone app on a tablet, it’s an awful experience. It’s not what customers want. I think it’s another reason that usage is so low on these other tablets.

I don’t doubt that there will be units sold in other tablets. It’s happening today. It will happen in the future. But what I strongly believe is that many people that are doing so might feel good initially if they pay a low price, but will bring it home and start to use it, and they’re no longer satisfied. That good feeling is gone. And those people don’t repeat purchases.

Let me give you an example of this. I was thinking about this the other day. Look at netbooks. Many people thought netbooks were the coolest thing ever. Many companies hyped them. In fact, the sales boomed, and then what happened? They crashed, because they were awful! They were flimsy products with crappy, cramped keyboards. They were underpowered. They were just awful.

So we never went into that category. We never put any time into it. A great product doesn’t mean an expensive product. It means a fair price. The iPad mini is all the way down to $329. This isn’t an expensive product. So when we can do great products and achieve a great price, we feel great. But what we wouldn’t do is say, “We’ve got to have something for this price, and then let’s see what we can do for it.” That’s not how we think. We think about the product and making a great product that we want to use. When we can do that and achieve another price point, that’s great. But our customers have a high expectation, and we’re not going to try to pass off something—we would never do that. That’s not how we think.

 


 

Top 10 Tech This Week
http://mashable.com/2012/12/08/top-10-tech-this-week-38/

 

6. Lose Something? These Tiny Stickers Will Find It

A group of developers created a series of Bluetooth-powered stickers, called The StickNFind, that track down the objects you’re most likely to misplace.

 


 

Legendary Design Guru Jony Ive Now Runs Apple Software, Too | Co.Design: business + innovation + design
http://www.fastcodesign.com/1671131/legendary-design-guru-jony-ive-now-runs-apple-software-too

But if the Jobs era(s) proved anything, it’s that Apple is only really Apple when they have a strong creative visionary at the top. And while Tim Cook is obviously still crunching the numbers, it seems that Ive has been tapped to handle that vital role of lead visionary.

 


 

Patrick Pichette: «Je suis remarquablement optimiste pour le Québec» – actualites

http://www2.infopresse.com/blogs/actualites/archive/2012/11/16/article-41001.aspx?s=newsletter

«Là-bas, deux éléments font partie intégrante de la culture. D’abord, il y a un focus omniprésent sur la technologie. Ensuite, il y a un vent d’enthousiasme. Un désir d’essayer de nouvelles choses, de faire des tests, de prendre des risques et de lancer des entreprises pour donner vie aux idées. Le mot d’ordre est «oui, je peux le faire» et c’est ce qui inspire la vie de tous les jours. C’est magique!»

 


 

Jonathan Ive: Apple’s goal isn’t to make money (Wired UK)

http://www.wired.co.uk/news/archive/2012-07/30/jonathan-ive-revenue-good-design

 

He said: “Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.”

The Daily est mort !

What The Daily Got Right From Day One | TechCrunch
http://techcrunch.com/2012/12/08/mg-siegler-is-at-least-half-wrong-about-the-daily/#fbcomments

“Everything you read online is completely true, unless it’s on a subject you actually know something about.”
— I read that online

 

First, if your publication is over 100MB, quit immediately, you’ve failed.

When magazines first started appearing on the iPad, I was excited. I had been a magazine lover in my youth and could not wait to explore such content again. Unfortunately, the apps required you to download entire issues before reading. And these issues were often 500MB – 700MB.

Why are these things so large? Because most publishers are simply porting their content into digital magazine formats — essentially PDFs with some interactive elements, which mainly seem to exist so ads can have some silly moving element, take longer to load, and crash often.

Then look at Arment’s The Magazine. Each issue is just a few megabytes. Sure, there are no images and no ads, but even with a copious amount of those things, I bet each issue would still come in well under 50MB — one-tenth the size of the traditional magazines. These smaller files take seconds to download as opposed to several minutes (or longer) for the bloated turd magazines. And downloading in the background works flawlessly.

UI : Le nouveau Google Map

 

J’adore le nouveau UI du nouveau GOOGLE MAP iOS.
Bon texte ici :
 http://sachagreif.com/design-details-of-google-maps-for-ios/

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http://www.thisiswhyimbroke.com/

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Apple files patent for magnetic wireless charging – no contact required
http://www.techradar.com/us/news/world-of-tech/apple-files-patent-for-magnetic-wireless-charging-no-contact-required-1117194?src=rss&attr=all

 

The patent covers “various embodiments of a wirelessly powered local computer environment.” It uses a near field magnetic resonance (NFMR) to wirelessly charge devices up to 1 meter away. That’s right – no contact required.

 

 

Stratégie Obama, Apple en 500 pubs, La mort du Daily et cie

Tellement intéressant ! Ça me fascine toujours de voir comment du bon design c’est tellement plus que des belles formes, des belles fonts et des belles couleurs…

The Science Behind Those Obama Campaign E-Mails – Businessweek
http://www.businessweek.com/articles/2012-11-29/the-science-behind-those-obama-campaign-e-mails

The bottom line: Obama’s e-mail fundraising team tested hundreds of grabby subject lines. The most successful—“Hey”— brought in millions of dollars.

 

“Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually we got to thinking, ‘How could we make things even less attractive?’ That’s how we arrived at the ugly yellow highlighting on the sections we wanted to draw people’s eye to.”

 

The appeals were the product of rigorous experimentation by a large team of analysts. “We did extensive A-B testing not just on the subject lines and the amount of money we would ask people for,” says Amelia Showalter, director of digital analytics, “but on the messages themselves and even the formatting.” The campaign would test multiple drafts and subject lines—often as many as 18 variations—before picking a winner to blast out to tens of millions of subscribers. “When we saw something that really moved the dial, we would adopt it,” says Toby Fallsgraff, the campaign’s e-mail director, who oversaw a staff of 20 writers.

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Toutes les pubs d’Apple sur cette page You Tube :
https://www.youtube.com/playlist?list=UUKB83fAKU3YoXXuGDH5B1YA&page=1

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La leçon de l’échec du quotidien sur iPad de Murdoch | Technologie
http://affaires.lapresse.ca/economie/technologie/201212/03/01-4600196-la-lecon-de-lechec-du-quotidien-sur-ipad-de-murdoch.php

 

«Si vous avez une marque très fortement reconnue et du contenu exclusif, disponible nulle part ailleurs, vous pouvez facturer un abonnement», dit-elle.

«Si vous publiez des informations qu’on peut avoir n’importe où, vous ne pouvez pas vraiment les faire payer, si bien emballées soient-elles».

 

«Il avait les inconvénients d’un quotidien – il était publié une fois par jour et pas en continu, et n’était pas bien intégré au reste d’internet – sans les avantages que l’imprimé offre toujours» pour certains lecteurs, explique-t-il.

 

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2 major lessons from the demise of The Daily | Poynter.
http://www.poynter.org/latest-news/media-lab/mobile-media/196885/2-major-lessons-from-the-demise-of-the-daily/

 

1. Audience clarity. It was difficult to grasp who exactly was the intended audience of The Daily. It excelled at interactive elements and visual appeal, but the contents were so sprawling and varied that it was tough to know who this publication was speaking for and to.

2. One platform isn’t enough. The Daily was first imagined as the daily news magazine for the iPad era. Going with a tablet-first strategy was a great, ambitious idea.

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TVA modernise son logo
http://www2.infopresse.com/blogs/actualites/archive/2012/11/30/article-41090.aspx?s=newsletter

Permier aperçu du Blackberry 10

-J’ADORE leur concept de “CORPORATE SPACE” vs “PERSONAL SPACE”… wow ! c’est brillant ! Y a même le background qui change.

-J’aime le concept de mélanger la première page avec des screenshots et les suivantes avec des icônes. C’est comme un mélange entre windows et iOS.

-J’aime beaucoup l’idée du «Blackberry Hub» accessible rapidement dans un panneau sur la gauche. (Y a aussi les menus)

-Pour les contacts j’aime le «photo oriented layout»  et la possibilité de facilement faire des groupes.

-En général le UX a l’air bien fait, mais le design graphique a l’air inspiré de Office 1995… ok… ok… Office 1998

- Maintenant j’ai hâte de voir ce que Jony nous prépare pour iOS7 ! hehe !

 BlackBerry 10 [Hands-on][HD] – YouTube.

Site Retina, Evernote5, Plan numérique pour le Québec et cie

Quelques bonnes lectures pour la fin de semaine

Today’s newspaper — no longer tomorrow’s fish wrap

http://www.inma.org/blogs/value-content/post.cfm/today-s-newspaper-no-longer-tomorrow-s-fish-wrap#ixzz2CnE77EfT

It is time to stop defining and measuring media by outdated media monikers; we need to understand consumer behaviour and how content is used. Our audiences have moved on, they come to content because it engages them; they no longer care how it is delivered or what it is called.

 

Un plan numérique pour le Québec | Nous sommes les étonnés
http://plannumeriquequebec.org/

 

(Michelle Blanc)
« Je suis étonnée que le tourisme ait un ministère, des fonctionnaires et un budget alors qu’il rapporte $10 milliards de revenus pour le Québec comparativement aux TI qui elles en rapportent $25 milliards dont 30% sont exportés aux É-U, sans aucune planification. Quel est notre plan pour empocher une portion du $4,2 billions de croissances économiques du numérique dans les pays du G20 qui est prévu d’ici 2016? »

 

Google+ a la cote chez les spécialistes du référencement – blogues | LesAffaires.com
http://www.lesaffaires.com/blogues/julien-brault/google-a-la-cote-chez-les-specialistes-du-referencement/551606

Lorsqu’un article est identifié à un auteur via son profil sur Google+, par exemple, il suffirait de quelques minutes pour qu’il soit référencé par Google. Bernard Prince, spécialiste du référencement chez Pour les PME, a donné l’exemple d’une nouvelle page référencée à peine 4 minutes après sa création. L’autre avantage d’attribuer des articles à un auteur, en utilisant les balises appropriées, est l’apparition de la photo de ce dernier dans les résultats de recherche.

 

What Steve Jobs’ Yacht Tells Us About His Design Process
http://www.cultofmac.com/201936/what-steve-jobs-yacht-tells-us-about-his-design-process/

 

Steve approached designing the yacht the same way he approached designing Apple products – stripping an object down to its essential elements. If you don’t need an optical drive, throw it out. If you don’t need extra pillows on your yacht, throw them overboard.

However, switching from an old-style, yet efficient layout based on a sidebar and tabs to a full-screen vertical panel UI poses a series of challenges that Evernote hasn’t solved in this first release. In terms of performance, panels are slow: bringing a different view in the foreground takes more animation time than tapping on a section in a sidebar, and the animations often lag and “freeze” on the iPad. I have triggered Notification Center several times when trying to swipe away a panel to switch sections. Most of all, I’m not exactly sure what’s the reason behind the panel approach. It looks good, but is it useful? It’s slow performance-wise, and it’s not better in terms of information density either: because panels are stacked, only a portion of the notes area is visible (unless a section is selected) so you’ll only see 2-4 notes in All Notes both with List and Cards view. On the iPad, Cards view is the only possible view, although it seems like the Evernote team is already considering alternatives.

 

 

How to Create Retina Graphics for your Web Designs
http://line25.com/tutorials/how-to-create-retina-graphics-for-your-web-designs

 

Once you’ve created and exported copies of all your standard images at double the size, you can begin adding them to your website using various methods. A quick note about file naming, the standard is to save your retina images directly into your usual images folder with the same filename, but with the addition of @2x on the end. So snarf.jpg would become snarf@2x.jpg.

The easy Javascript way

<script src="js/retina.js"></script>

The absolute easiest way to put your collection of retina images to use is to link up the retina.js script. Retina.js checks for@2x images in your images directory and automatically swaps them out for you.

The manual CSS way

@media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min-device-pixel-ratio: 2) { header h1 a { background-image: url(images/blogspoon-logo@2x.png); background-size: 164px 148px; } } 

Alternatively, you could add your retina graphics manually to keep all your page styling within your CSS files. A media query containing min-device-pixel-ratio: 2 will target devices with 2x pixel density. Following this you replace each element’s background image with your @2x variant, but don’t forget to scale it back to the original image size using the background-sizeproperty.

The HTML way for inline images

<img src="images/snarf@2x.jpg" width="300px" height="150px" />

The CSS method is great for background images, but for inline images in your HTML you’ll have to modify the image tag. Simply add the @2x image to the source attribute, then use width and height to scale it to the original dimensions.